Lakeland Prep Range
Packaging designed for an update of Lakeland's Prep range, whilst on placement at nicepond in Windermere. The proposal separates the range into three different categories - 'Cutting Edge', 'Everyday Essentials' and 'Gadgets & Gizmos', each signified by a different colour and logo. Bold typography and clear photographic visuals mean that customers will instantly know which product is contained within the packaging.
